Cat Sims’ varied experience as an influencer, content creator, social media manager and, rather randomly, an ex-tour manager of 70s rock stars (yes, really) means that she’s the perfect person to oversee all elements of brand campaigns, influencer marketing, press and business development. Having worked as a fashion buyer fresh out of university, she moved on to manage all social platforms, including content creation, for the world’s leading online professional beauty forum. Cat built a strong network of brands, press connections, bloggers and influencers through her work in the fashion and beauty industries and worked as a freelance copywriter and content creator working for brands, both fledgling and corporate, across a range of sectors. In 2014, Cat launched the popular parenting blog, Not So Smug Now, and has proved herself to be a key influencer within the parenting market. Cat launched Hustle & Fox in 2015 along with Gayle Haddock.