Hustle & Fox creates partnerships between brands and influencers, generating relevant and innovative content that leads to worthwhile and trackable engagement. 

We work to find the right strategy and mobilise our parenting network to create interesting and far-reaching marketing activity for brands - specialising in creating successful and measurable marketing campaigns. Whether online or offline, Hustle & Fox has a wealth of experience across marketing, events, creative, PR and influencer engagement to ensure you stand out.



Cat Sims’ varied experience as an influencer, content creator, social media manager and, rather randomly, an ex-tour manager of 70s rock stars (yes, really) means that she’s the perfect person to oversee all elements of brand campaigns, influencer marketing, press and business development. Having worked as a fashion buyer fresh out of university, she moved on to manage all social platforms, including content creation, for the world’s leading online professional beauty forum. Cat built a strong network of brands, press connections, bloggers and influencers through her work in the fashion and beauty industries and  worked  as a freelance copywriter and content creator working for brands, both fledgling and corporate, across a range of sectors. In 2014, Cat launched the popular parenting blog, Not So Smug Now, and has proved herself to be a key influencer within the parenting market. Cat launched Hustle & Fox in 2015 along with Gayle Haddock.



Gayle Haddock cut her business teeth at Spitalfields Market and successfully created a brand that led her to run her own retail business in Carnaby Street’s Kingly Court for 11 years. She has been at the forefront of trend forecasting when it came to the children’s fashion and lifestyle industry - an industry that’s now worth £5.9 billion in the UK. Having designed and produced her own ranges, she’s also work closely with a number of leading children’s wear brands in a consultation capacity to help them with everything from product development, business management, branding, marketing, PR and social media. Gayle has become a sought-after figure within her industry and leads Hustle & Fox's work with developing and independent brands helping them to define their story and build their brand. Gayle co-founded Hustle & Fox in 2015 along with Cat Sims.


BECKS Clarke

Becks Clarke has over 20 years of Marketing, Event & PR experience. She’s worked in a number of agencies across many global brands including Unilever, Diageo and Pepsi Co to name a few. She is hugely experienced when it comes to building brands of all sizes and executing successfully. Recently, Becks has spent the last few years setting up her own brand: online retailer Parent Apparel (along with Debs Paterson) and has built a huge following for the brand across social platforms. As a brand-builder herself, Becks knows what it's like to build a company from the ground up, with a specific focus on social and digital marketing.


DEBS Paterson

Debs Paterson has over 20 years experience working within a creative team as an Art Director and Creative Director in some of London’s top marketing and advertising agencies. She has worked with a wide range of brands and clients and created multi media campaigns for TV, radio, press, direct marketing, business to business and content strategies for large blue chip organizations down to small boutique clients. Debs has spearheaded campaigns for brands such as O2, BMW, VW, Phillips, Persil and Pepsico as well as Harvey Nichols, Oxfam and Moet Hennessy winning many advertising and marketing awards along the way. Since having children, she has now co-founded the parent brand with Becks Clarke and has continued as a creative consultant with a passion for brand development and social media campaigns and strategies.