Quinny + Hustle & Fox BRING IT ON

On Thursday May 9th, Hustle & Fox reunited with Quinny to host the BRING IT ON event. Hustle & Fox and Quinny worked together to create an event that celebrated all parents by recognising that parenting is no longer the typical 2.4 set up that many media outlets and brands portray it to be. The Hubb buggy was designed to be the perfect urban buggy, designed to overcome all the obstacles that city living has to throw at parents, and Hustle & Fox wanted to pull back the curtain on parenting and celebrate those amazing parents facing their own challenges by giving them a space in the conversation around parenting.


Held in east London at Hoxton Arches, the event started with a welcome session that saw influencers and press from all over the country attend. Coffee powered by a pedalling barista greeted them, along with bespoke macaroons by Dandelion & Cocoa. At 11.30, Hustle & Fox co-founder, Cat Sims, hosted a panel of incredible parents to discuss what parenting really looks like in so many households around the country.

Jamie Beaglehole is the founder of Daddyanddad.com and parent to sibling adopted boys, whom he adopted with his fiancé Tom five years ago. Jamie discussed the issues surrounding adoption, his experience in the system as a single sex parent, his experience of prejudice and what he hopes the future holds for his family and other families like it. 

Caro Greenwood is the mother of four children and raiser of 3. She describes her daughter’s autism as her superpower and discussed the difficulties her and the family face in the wake of her diagnosis. She is passionate about raising awareness around neurodiversity.

Remi Sade is a writer, podcaster and a black, single mum to a two year old. She launched her blog after falling pregnant while at university and has since grown to co-found the go-to podcast for single parents, “Alright for a Mum” and is the presenter of the Make Motherhood Diverse podcast. Remi discussed the realities of being a single, black mum and the difficulties surrounding the visibility of all people in media, social media and advertising. Remi talked about the responsibility of brands, agencies and people with a platform to call out companies not representing or giving space to diversity.

Laura Bailey from @thatmumwithcancer talked about the reality of becoming a single mum when she was 19. She discussed the difficulties of being young, a mum, and with little support and openly discussed her periods of homelessness. Laura later met her husband and went on to have two more kids only to be diagnosed with cancer and now living with stage 4 secondary breast cancer. It was humbling and inspiring to hear Laura talk so honestly and openly.

The event was a huge success with a turnout of over 75 people and extensive coverage across all social platforms for both Quinny and Hustle & Fox. 

iLo Bloody Strong Campaign

iLo sanitary products - Join the Revolution

iLo sanitary products - Join the Revolution

When iLo approach Hustle & Fox to help them with an impactful instagram campaign, we knew we wanted to be involved. Not only is the founder of the brand, Jette, an inspiration, we were also personally invested. As an all-female agency, we recognise and fully understand the importance of what Jette is doing with iLo. The brand is non-profit and 50% of profits go to fighting period poverty while the remaining 50% goes to fighting plastics in the ocean. It was a no-brainer. 


Here was the issue though: while we as women understood the importance of what Jette was doing, we wanted to make this an issue that everyone, including men, adopted as important. We wanted to embrace the power of Instagram and showcase how periods affect anyone and everyone. Men live with women as life partner, they may have daughters. Their daughter’s friends may be missing school due to period poverty. There are women, living as men, who still bleed. Every woman, no matter their race, creed, religion and social sector bleed or have issues around bleeding. 

Hustle & Fox created the #BLOODYSTRONG campaign to help tackle the stigma surrounding periods. We wanted to imbue the concept of menstruation with images of strength, power and bad-assery. If we can’t fight period poverty in one day, we can start by making girls feel less ashamed of their bleeding, more empowered and more informed. We reached out to the insta community to help us spread the word and boy did they deliver.

Camp Bestival 2019 Influencer Programme Launch

Calling all hero and superhero parents…the Parenting Programme is GO!!!

The Camp Bestival crew is bursting at the seams with excitement to announce a brand spanking new Parenting Programme bringing a number of Instagram friendly faces to the already mammoth family festival line-up this July 25th-28th at Lulworth Castle, Dorset.

Curated by Josie & Rob da Bank (parents to four boys), the Parenting Programme aims to bring a truly unique feature to Camp Bestival entertaining and educating the modern day parents! The programme will be offering everything from advice on single parenting, challenging your views on ‘crafting with the kids’, talks and podcasts on maintaining your relationship after children, to head to head DJ sets from the hottest parent couples on Instagram. As a family festival, Camp Bestival aims to offer engaging and informative entertainment for everyone, and the line-up for the Parenting Programme promises something for everyone.

Camp Bestival Parenting Programme

Camp Bestival curator Rob da Bank commented: “Josie and I are so blimmin' excited about launching the Parenting Programme at Camp Bestival. Nearly everyone who comes to Camp, who isn’t a child, is a parent so there’s a lot of us and a lot to learn! But this isn’t some fuddy-duddy university of boring! These are the hottest potatoes in the parenting oven - funny, irreverent, stylish and occasionally musical. From Mother of Daughters vs. Father of Daughters DJ Set, to Clemmie Telford’s Lists Live and the amazing Pizzup we wanted to recruit the damn finest from the Instagram parenting community to help bring their stories and experiences to the festival. See you there parenting types!"

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We announced the new Parenting Programme 2019 at The Imperial at Ticketmaster’s HQ, special guests included DJ BBQ Christian Stevenson who chatted with Rob about the festival. DJ Nikki Beatnik from Mums that Rave got the Parenting party started on the decks and many of the Parenting Programme festival line up were there to celebrate the news and get excited for this year’s festival.

This was just the beginning - more to be announced so watch this space. We hope to see as many of you as possible at this year’s Camp Bestival 2019 #campbestival2019

Special thanks for the event goes to: @hodgeandhuggett for the tasty brekkie @DJNikkiBeatnik (@MumsThatRave) and @djbbq for the tunes, @jingoevents for all the glitter and sparkle, the awesome Super hero capes and masks from @iwishiwasa and goodie bag contributors @2littleboyscom ‘Rockstar’ notebook and ‘we can be heroes’ poster by @dadoutsidethelines 

Relaunch of Mother of Daughter's Gas & Air blog

We’ve been busy over at Hustle & Fox working on a new look for the re-launch of Mother of Daughter's (aka Midwife Clemmie Hooper) Gas & Air blog. Clemmie is making a return to her blog after a short hiatus, having become an Instagram household name plus written two books 'How to grow a baby and push it out' and The Baby Journal, The blog is a hub for all things childbirth, offering women, experts and now students a chance to share their experiences around childbirth.

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Hustle & Fox were delighted to have consulted with Clemmie on this project. We have worked closely with her on her branding and logo design for the site. We also helped with her social media layout plan and the new look on her Gas & Air Instagram feed, which we will continue to consult with her on.

We hope you like the new look and feel of the Gas & Air blog we are really pleased with the results and wish Clemmie every success with her new blog. See her also at her instagram feed Mother of Daughters.

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Announcing Camp Bestival 2019

LINE UP LINE UP! It’s only the video we produced for @campbestival to announce the 2019 line up. Thanks to everyone who made it happen: @hungermama, @gayle_haddock, @vickywooandaudreyboo, @angel.a..brooks, @becksarama, @quickbrownfoxuk, and of course the amazing @_ladyland who organised costumes (thanks as well to @iwishiwasa who provided some amazing superhero accessories and the @thebrightcompany for their kids pj’s), shot the footage and gave up her entire home for the day. We are really excited to be working with @campbestival this year and with a line up like this we are counting down the days watch the video to see full line up and watch this space for more exciting announcements. #campbestival2019 #foxitup #imwiththebrand #brandaid

Kapow! Calling all superheroes, heroes and heroines! The Camp Bestival crew today unveil the first big bang of headliners set to take to the skies at the UK's much loved biggest and best family festival in Lulworth Castle from the 25th - 28th July 2019.
Camp Bestival 2019

A Very Modern Birthday Party

On Friday 16th November, Hustle & Fox produced and hosted a super special ‘pastel’ party to celebrate the 3rd birthday of The Modern Nursery: the award winning, aspirational and social lifestyle store showcasing contemporary nursery décor, furniture and toys for the modern family.

Laura Modern Nursery

In just three years, Laura Williams, founder of The Modern Nursery, has built a successful business using the power of social media, and specifically Instagram. With 100K+ followers on Instagram (97k before the party!), Laura has harnessed the influential power of the platform by building strong relationships, not being afraid to be kind in business and smart marketing. 

The party was held at London’s Soho House on Dean Street and, in line with The Modern Nursery’s brand, required guests to wear pastels. Hustle & Fox chose the somewhat controversial dress code (in November!) to allow Laura to maintain her light, bright Instagram feed even though this was a glitzy nighttime event. Not all guests were delighted with the dress code but…here’s the thing: it got everyone talking and resulted in significant traction on Instagram which lead to a sharp increase in sales for The Modern Nursery over the following weekend. 

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Guests included the best of social media’s parenting cohort - a chance for Laura to thank them for all their support over the last three years. 

Photos by Charlotte Gray at Emily Gray Photography

Flower wall from South East Flower Walls

Cake made by Susan Al-Safadi

Cake topper Other Letters