Camp Bestival 2019 Influencer Programme Launch

Calling all hero and superhero parents…the Parenting Programme is GO!!!

The Camp Bestival crew is bursting at the seams with excitement to announce a brand spanking new Parenting Programme bringing a number of Instagram friendly faces to the already mammoth family festival line-up this July 25th-28th at Lulworth Castle, Dorset.

Curated by Josie & Rob da Bank (parents to four boys), the Parenting Programme aims to bring a truly unique feature to Camp Bestival entertaining and educating the modern day parents! The programme will be offering everything from advice on single parenting, challenging your views on ‘crafting with the kids’, talks and podcasts on maintaining your relationship after children, to head to head DJ sets from the hottest parent couples on Instagram. As a family festival, Camp Bestival aims to offer engaging and informative entertainment for everyone, and the line-up for the Parenting Programme promises something for everyone.

Camp Bestival Parenting Programme

Camp Bestival curator Rob da Bank commented: “Josie and I are so blimmin' excited about launching the Parenting Programme at Camp Bestival. Nearly everyone who comes to Camp, who isn’t a child, is a parent so there’s a lot of us and a lot to learn! But this isn’t some fuddy-duddy university of boring! These are the hottest potatoes in the parenting oven - funny, irreverent, stylish and occasionally musical. From Mother of Daughters vs. Father of Daughters DJ Set, to Clemmie Telford’s Lists Live and the amazing Pizzup we wanted to recruit the damn finest from the Instagram parenting community to help bring their stories and experiences to the festival. See you there parenting types!"

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We announced the new Parenting Programme 2019 at The Imperial at Ticketmaster’s HQ, special guests included DJ BBQ Christian Stevenson who chatted with Rob about the festival. DJ Nikki Beatnik from Mums that Rave got the Parenting party started on the decks and many of the Parenting Programme festival line up were there to celebrate the news and get excited for this year’s festival.

This was just the beginning - more to be announced so watch this space. We hope to see as many of you as possible at this year’s Camp Bestival 2019 #campbestival2019

Special thanks for the event goes to: @hodgeandhuggett for the tasty brekkie @DJNikkiBeatnik (@MumsThatRave) and @djbbq for the tunes, @jingoevents for all the glitter and sparkle, the awesome Super hero capes and masks from @iwishiwasa and goodie bag contributors @2littleboyscom ‘Rockstar’ notebook and ‘we can be heroes’ poster by @dadoutsidethelines 

Relaunch of Mother of Daughter's Gas & Air blog

We’ve been busy over at Hustle & Fox working on a new look for the re-launch of Mother of Daughter's (aka Midwife Clemmie Hooper) Gas & Air blog. Clemmie is making a return to her blog after a short hiatus, having become an Instagram household name plus written two books 'How to grow a baby and push it out' and The Baby Journal, The blog is a hub for all things childbirth, offering women, experts and now students a chance to share their experiences around childbirth.

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Hustle & Fox were delighted to have consulted with Clemmie on this project. We have worked closely with her on her branding and logo design for the site. We also helped with her social media layout plan and the new look on her Gas & Air Instagram feed, which we will continue to consult with her on.

We hope you like the new look and feel of the Gas & Air blog we are really pleased with the results and wish Clemmie every success with her new blog. See her also at her instagram feed Mother of Daughters.

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Announcing Camp Bestival 2019

LINE UP LINE UP! It’s only the video we produced for @campbestival to announce the 2019 line up. Thanks to everyone who made it happen: @hungermama, @gayle_haddock, @vickywooandaudreyboo, @angel.a..brooks, @becksarama, @quickbrownfoxuk, and of course the amazing @_ladyland who organised costumes (thanks as well to @iwishiwasa who provided some amazing superhero accessories and the @thebrightcompany for their kids pj’s), shot the footage and gave up her entire home for the day. We are really excited to be working with @campbestival this year and with a line up like this we are counting down the days watch the video to see full line up and watch this space for more exciting announcements. #campbestival2019 #foxitup #imwiththebrand #brandaid

Kapow! Calling all superheroes, heroes and heroines! The Camp Bestival crew today unveil the first big bang of headliners set to take to the skies at the UK's much loved biggest and best family festival in Lulworth Castle from the 25th - 28th July 2019.
Camp Bestival 2019

A Very Modern Birthday Party

On Friday 16th November, Hustle & Fox produced and hosted a super special ‘pastel’ party to celebrate the 3rd birthday of The Modern Nursery: the award winning, aspirational and social lifestyle store showcasing contemporary nursery décor, furniture and toys for the modern family.

Laura Modern Nursery

In just three years, Laura Williams, founder of The Modern Nursery, has built a successful business using the power of social media, and specifically Instagram. With 100K+ followers on Instagram (97k before the party!), Laura has harnessed the influential power of the platform by building strong relationships, not being afraid to be kind in business and smart marketing. 

The party was held at London’s Soho House on Dean Street and, in line with The Modern Nursery’s brand, required guests to wear pastels. Hustle & Fox chose the somewhat controversial dress code (in November!) to allow Laura to maintain her light, bright Instagram feed even though this was a glitzy nighttime event. Not all guests were delighted with the dress code but…here’s the thing: it got everyone talking and resulted in significant traction on Instagram which lead to a sharp increase in sales for The Modern Nursery over the following weekend. 

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Guests included the best of social media’s parenting cohort - a chance for Laura to thank them for all their support over the last three years. 

Photos by Charlotte Gray at Emily Gray Photography

Flower wall from South East Flower Walls

Cake made by Susan Al-Safadi

Cake topper Other Letters

Happy 5th Wonderbly Birthday

On Saturday, Hustle & Fox worked with Wonderbly to create a 5th birthday party. Complete with cake, the fabulous Miss Ballooniverse, children’s entertainers Sharky & George, treasure hunts and craft activities, influencers, bloggers, journalists and celebrities descended up Wonderbly’s uber cool head quarters to celebrate in style. 

Frankie Bridge  reading The Splendid Things My Voice Can Do

Frankie Bridge reading The Splendid Things My Voice Can Do

Hosted by The Saturday’s, Frankie Bridge, children and parents were treated to a special reading of the book by Frankie followed by an introduction to the brand and the journey it’s been on. Wonderbly are about to sell their 4,000,000th book which, in our ‘book’ (excuse the pun!) is reason enough to celebrate. Not only is that great news for the brand, but it’s also great news for every child given a copy of their own Wonderbly book as research shows that personalisation helps increase engagement in reading and thus foster a lifelong love for reading.

Hustle & Fox are proud to have worked with Wonderbly on what is a huge achievement for the brand and one that will have a long-lasting, positive effect on children worldwide. 

Photography by Luke Fullalove.

A Wonderbly Birthday

Last night Wonderbly, creators of magical personalised books for kids, kicked off their 5th birthday celebrations in serious style. Hustle & Fox were proud to work with them to curate an highly influential guest list and an amazing panel that included mum-blogger Susie J Verrill  flexible working warrior and instead, Matt Farquharson (a.k.a. Papa Pukka) and co-founder of Wonderbly, David Cadji-Newby.

Hosted by Wonderbly at their amazing Headquarters in East London, the most influential parents on social media attended. The panel discussed the idea of sparking creativity in our children and how we do that. The discussion talked about phonic vs. reading for joy, the positive effects of personalisation on engagement and the age-old battle of technology vs. storytelling and whether that, indeed, needs to be a battle at all. 

The celebrations continue on Saturday morning with a ‘birthday party’ hosted by The Saturdays' Frankie Bridge where the kids will help us celebrate with games, treasure hunts and activities. 

Photography by Luke Fullalove