On Saturday, Hustle & Fox worked with Wonderbly to create a 5th birthday party. Complete with cake, the fabulous Miss Ballooniverse, children’s entertainers Sharky & George, treasure hunts and craft activities, influencers, bloggers, journalists and celebrities descended up Wonderbly’s uber cool head quarters to celebrate in style.
Hosted by The Saturday’s, Frankie Bridge, children and parents were treated to a special reading of the book by Frankie followed by an introduction to the brand and the journey it’s been on. Wonderbly are about to sell their 4,000,000th book which, in our ‘book’ (excuse the pun!) is reason enough to celebrate. Not only is that great news for the brand, but it’s also great news for every child given a copy of their own Wonderbly book as research shows that personalisation helps increase engagement in reading and thus foster a lifelong love for reading.
Photography by Luke Fullalove.