Last night Wonderbly, creators of magical personalised books for kids, kicked off their 5th birthday celebrations in serious style. Hustle & Fox were proud to work with them to curate an highly influential guest list and an amazing panel that included mum-blogger Susie J Verrill flexible working warrior and instead, Matt Farquharson (a.k.a. Papa Pukka) and co-founder of Wonderbly, David Cadji-Newby.

Hosted by Wonderbly at their amazing Headquarters in East London, the most influential parents on social media attended. The panel discussed the idea of sparking creativity in our children and how we do that. The discussion talked about phonic vs. reading for joy, the positive effects of personalisation on engagement and the age-old battle of technology vs. storytelling and whether that, indeed, needs to be a battle at all.

The celebrations continue on Saturday morning with a ‘birthday party’ hosted by The Saturdays' Frankie Bridge where the kids will help us celebrate with games, treasure hunts and activities.

Photography by Luke Fullalove