Ofsted registered nursery with co-working space
Cuckooz Nest approach Hustle & Fox with a view to helping them market and grow their trailblazing business: London’s first fully flexible, pay-as-you-go, Ofsted registered nursery with co-working space.
Based in Farringdon, Cuckooz Nest was born out of a need for flexible childcare that had previously never existed. Co-founders Charlie Rosier and Fabienne O’Neil, had already launched their successful serviced apartment business Cuckooz and felt compelled to open Cuckooz Nest after Charlie had her first daughter and could not find childcare that worked for those parents part of the freelance, gig community - a community that is growing exponentially all the time.
Hustle & Fox was the perfect choice - not only do we work almost exclusively within the parenting demographic, all partners in the business are parents to 7 children collectively. It was a no-brainer for us to join forces and get the word out there.
Over the next 4 months, we embarked on a focussed and effective digital marketing strategy that aimed to raise brand awareness and increase membership subscriptions to Cuckooz Nest. We mobilised our influencer network to participate in events hosted at Cuckooz Nest, to use the space themselves and to share this organically with their followers. We created some press opportunities for the brand and made sure to forge strong relationships between them, influencers, and press.
In the space of 4 months, membership was up 80% and revenue was up 200%, followings across all social media had increased and our digital marketing strategy reached over 80k people in 3 months with traffic to the Cuckooz Nest website up by 87% since activity started.
Cuckooz Nest are opening a second space in Old Street in 2019.