WONDERBLY BIRTHDAY CELEBRATIONS
We were delighted when Wonderbly, makers of the personalised children’s books approached us to work on celebrations for their 5th Birthday. Wonderbly uses personalisation to spark wonder. There is nothing more magical than a child’s imagination. It is limitless, glorious, and incredibly precious.
It’s been 5 years since they launched their first book “lost my name” and since then have gone on to sell nearly 4 million books. So it was about time for a celebration.
The objective of hosting a celebration was to create as much noise as possible for the brand. We recommended creating two events close together, one targeting influential parenting bloggers and influencers, and one for families with a kids ‘birthday party’ theme.
Both to take place at Wonderbly’s office in East London.
Panel: Nurturing Creativity In Our Kids
We curated an influential panel to discuss an issue at the core of Wonderbly’s ethos and invited a guest list with powerful social media reach with a view to:
a) raising brand awareness for Wonderbly amongst their target audience of parents and gift-buying adults
b) highlighting a topical issue of the role of storytelling in our family dynamic and how that sits alongside technology
Wonderbly’s 5th Birthday Party
The Wonderbly 5th Birthday Party was all about showcasing the wonder, imagination, fun and magic that we all associated with the Wonderbly brand. We secured The Saturday’s Frankie Bridge to host and invited influential families and their children to experience the brand for themselves. With activities, treasure hunts and a reading from Frankie, we aimed to fill Instagram with the colour and inspiration that defines Wonderbly.